Make Sure Your Offers are Compelling
Offers need to be compelling to drive sales. If the offer doesn’t answer the question, "What’s in it for me?" then you are not doing your job. Offer whitepapers, guides, and webinars instead of price brochures and self-promotional videos.
Link Back to Your Site in Your Offer
Make it easy on your potential customers to find you again by providing a direct link to your company on your offer. A direct link means that all they have to do is click the link, instead of looking up your information. Busy people often forget to make the extra effort it takes to contact you.
Create Offers for Each Phase of the Buying Cycle
Different phases of the buying cycle should have different offers. At the beginning of the buying cycle a buyer may be interested in an informational piece like a guide or ebook; while later in the buying cycle they might want a free trial or demo. By creating these options, your customer can choose.
For more information on improving offers and leads, contact Mike Stromsoe’s Unstoppable Profit Producer Program.