How To Cut Costs On The Road
Business travel is an essential part of building your business. When you have the opportunity to meet with your clients and potential leads face to face, you can make a much more impactful connection than you would over email, phone, or even with videoconferencing.
While you know business travel is important, you likely also know that it is expensive. Here are a few tips for discovering low cost business travel to keep your budgets balanced even as you make meaningful connections with clients.
- Love Lunch: If you have ever looked at your business expenses while you travel, you have probably realized that dining out accounts for a significant portion of your cost. The good news is that lunch is generally more affordable than dinner, so by making lunch your main meal of the day and opting for a smaller dinner, you can cut costs.
- Test Travel Options: Cabs are pricey. Why not try rideshare apps like Uber or Lyft to help you get a more affordable ride? These apps are easily downloaded to your smartphone and you can call a ride with just a couple clicks. Easier and cheaper, this is a win-win.
- Pack Like A Pro: Checking a bag is unfortunately expensive. The good news is you can skip this too-high cost by packing in your carry on. Roll clothes, wear your bulkiest pieces on to the flight, and get travel-sized everything in order to easily fit everything you need in this smaller space. Bonus: No more waiting at baggage claim!
Want to learn more about how to affordably take your business to the next level? Contact Mike Stromsoe’s Unstoppable Profit Producer Program today! As business experts, we stand ready to help your professional ventures succeed. Our premier wealth creation program can help you work less, earn more, and enjoy life!
Make Sure Your Offers are Compelling
Offers need to be compelling to drive sales. If the offer doesn’t answer the question, "What’s in it for me?" then you are not doing your job. Offer whitepapers, guides, and webinars instead of price brochures and self-promotional videos.
Link Back to Your Site in Your Offer
Make it easy on your potential customers to find you again by providing a direct link to your company on your offer. A direct link means that all they have to do is click the link, instead of looking up your information. Busy people often forget to make the extra effort it takes to contact you.
Create Offers for Each Phase of the Buying Cycle
Different phases of the buying cycle should have different offers. At the beginning of the buying cycle a buyer may be interested in an informational piece like a guide or ebook; while later in the buying cycle they might want a free trial or demo. By creating these options, your customer can choose.
For more information on improving offers and leads, contact Mike Stromsoe’s Unstoppable Profit Producer Program.
Business leaders in every industry recognize the importance of creating a steady stream of new customers. Large sums of money are spent to “cast a wide net” through various forms of advertising. Unfortunately, too many advertising campaigns fail to deliver because no one ever checks to see who is caught in the net. The objective in any advertising effort is to find new customers that become faithful to the business.
In discussions with frustrated business owners, few can answer one simple question, “what follow-up methods are used after the initial push?” Time after time, the answer is the same, “none!” Growing a list of contacts is ineffective when the leads are allowed to grow cold in the days following the first contact. Instead of following up with these leads, decision makers become frustrated with a response rate of one or two percent.
In any email campaign, additional emails should be sent with additional instructions concerning the product and company. Direct contact with potential customers can be established through social media, a website, email response or phone call. The meager response rate can be transformed into a winning effort to find customers through proper effort to follow each lead to a definite conclusion.
Learn other techniques through the Mike Stromsoe’s Unstoppable Profit Producer Program.