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Should You Use Client Service Report Cards?

Should You Use Client Service Report Cards?

Your business may benefit from using client service report cards.

As a business, you want your clients to keep coming back, time and time again for your product or service. One of the best ways to check if your business is doing a good job is to use client service report cards. You may be thinking that this is a waste of time and resources, but it is, in fact, one of the greatest monitoring tools around. Not only is it old school, but it gives people exactly what they want – a chance to be heard!

All clients want their voice to be heard, and that’s exactly what your business needs to hear – the good and the bad. It’s best not to wait for problems or issues to surface, causing clients to leave and not return. Report cards invite your clients to say what they like about your business and service as well as how you can improve.

On the card, aim to ask a series of questions to determine their level of satisfaction in working with you. You don’t want it to take them too long, otherwise they won’t do it. We suggest asking the following questions:

  • How satisfied are you with the service you received from us?
  • How would you rank our team’s knowledge and expertise?
  • How would you rate the overall quality of the product or service?
  • Please briefly tell us what you like or don’t like about the service you received.
  • May we share this information with potential clients who inquire about our services?

Send these cards out in practically every single mailing that leaves your agency. If people want to answer the questions, all they have to do is complete the report card, drop it in the mailbox, and it will come back to your business. If your clients are used to receiving email updates, you can choose to send this in digital form.

These reports bring great feedback, a lot of which become powerful testimonials. Concerns will also come back to your business, which will allow you to improve your team. You can even choose to read the cards during meetings to address concerns and ask for solutions. Don’t wait for your bank account balance – or lack thereof! – to be your indicator of customer satisfaction.

To learn more about how to be successful, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that can help you work less, earn more, and enjoy life!

The One and Only Fanatical Prospector, Mr. Jeb Blount Unleashed

The anticipation is finally over…

Last weeks Unstoppable Success Interview was absolutely off the charts.  The one and only Fanatical Prospector, Mr.  Jeb Blount unleashed pure gold in this jam-packed interview.  And now the replay is LIVE!

Watch now:

 

 

“Law of the Universe: Nothing happens until something moves. Law of Business: Nothing happens until someone sells something.” —Jeb Blount

What more can we do for you?

Mike Stromsoe

PS You have the once-in-a-lifetime opportunity to meet Jeb Blount LIVE at BeUnstoppable 2017 Bootcamp, November 2-4, 2017 in beautiful San Diego, CA!

Don’t miss out… Take Action and Reserve Your Seat Today – www.BeUnstoppableBootcamp.com

Thank Your Clients Uniquely

Thank Your Clients Uniquely

Sending a simple “thank you” can go a long way in creating a strong connection with your clients.

It’s incredible how far a “thank you” can take you when it comes to your clients. Customers spend more, and vendors are more likely to pay on time if they receive a regular thank you. But when it comes to showing your appreciation towards your clients for their business, it can be tough to find a balance between staying professional and creating a personal connection. Simply saying “thank you,” doesn’t feel like it’s enough, especially for those clients with whom you hold in high regard. Here are a few tips on how you can thank your clients in a unique fashion and hold professional integrity while creating a personal connection.

Send a Personalized Gift

Everyone loves getting gifts, and that includes your customers. If you want your “thank you” to be unique, make sure to think outside the box. Here are a few ideas you can use to spark some inspiration:

  • Coffee mug
  • Wine glasses
  • Beer mugs
  • Gift basket with favorite treats (e.g. brownies, fruit, et cetera)
  • Leather-bound journal
  • Bottle of their favorite wine or spirit

Write a Handwritten Note

There may be no better way to let your clients know how personal your “thank you” is other than writing a handwritten letter. It signals to them that you took time out of our day to foster this relationship. When crafting your letter, stay focused and be specific. Find a way to say how their business has influenced you and your business, and include details of the relationship you both have fostered. This personalized letter will make your message more meaningful and will increase their motivation to work with you again.

Contact Mike Stromsoe’s Unstoppable Profit Producer for more tips on how you can strengthen your relationship with your best clients. Call 800-770-9984 today!

Social Media Tips for Independent Agents

Social Media Tips for Independent Agents

Social media is essential for every business in the modern age, but if you did not grow up with it, as Millennials did, it can be a bit confusing–especially for independent agencies. 

For most independent agents, social media is a time wasting hobby at best and a thing at which they scoff at worst. What may have started as the latest fad with the young whipper-snappers has now transformed into a social and entrepreneurial necessity. Social media is classified as something that all independent agents have to do. If you don’t even know where to start, here are a few social media tips which should help you get started on the right foot.

  1. Start Small
    When it comes to implementing your social media marketing strategy, you have to set reasonable expectations. If you get about 50 customers in your business per week, it’s unreasonable to expect 500 new followers. If your marketing team is dependable, you should see a slow and steady increase which will meet your goals.
  2. Act Quickly
    If there is urgent news regarding your industry, jump on as quickly as possible. Share relevant and factual news regarding the change and how it will affect your customers. Remember that hundreds and potentially thousands of people will see what you post, so it’s best to avoid so-called “alternative facts.”
  3. Third-Party Content Can Help
    One of the biggest obstacles that stand in people’s way of posting is not knowing what to post. Third-party content can help with your posts! Just be sure to source your material.
  4. Plan Ahead
    When it comes to social media, customers and followers like to see regularly scheduled posts. Creating an email campaign is also a great way to reach out to clients.

Social media is something that is no longer optional for anyone.  Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your insurance agency business.

What Explains Performing Campaigns but Client Turnover?

What Explains Performing Campaigns but Client Turnover?

Your marketing campaigns may be performing extremely well yet you see customer turnover, what gives?

Customer turnover is inevitable. Perspectives and people change, and sometimes paths must diverge. But when you are delivering great results and they suddenly head for the door it can be puzzling and can often feel a bit personal. What could you be doing that all but forces your clients to break ties with you?

Client turnover essentially comes down to two things: maintaining your value to your clients and trust. And the biggest place to look to fix these aspects of life is not at your customers’ life, it is from within.

Who deals with a majority of your clients? It’s your employees. You, as an employer, may not have given your team members enough of a reason to care about your customer experience. Perhaps even worse, it was also you who did not care about your own employee experience. The two are inextricably connected. Your client experience will never be great if your teams experience is not either.

If you or your employees don’t see the value in treating customers well, your customers won’t see the value in staying with your business. If you weren’t being treated well, would you stick around or go to another business where you will be treated right?

It is up to you to fully communicate the purpose of your goals in order for them to trickle down into the experience of your clients.

In order to get to the root of the problem, you have to make sure that you have the right team and that they are properly trained. Training in empathy and compassion are the best way for your employees to understand that the person on the other line, your clients, are people with their own legitimate experience.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can earn more clients and keep the clients you have for your insurance agency business.

Tips on How to Cross-Sell More Insurance to Clients

Tips on How to Cross-Sell More Insurance to ClientsCross-selling insurance is no easy task because people usually want to buy the least amount of insurance as possible for the cheapest price. 

There may be times when cross-sales fall right into your lap without you having to lift a finger. Ah, if only it were that easy all the time. Most of the time, however, you have to work hard to make the sale happen. If you want to be successful in your sales technique, here are a few tips on how you can cross-sell more insurance to clients.

  1. Understand the two types of customers.
    Those who already own the product – These people are already buying from a competitor, so you have to move strategically. The key is repetition, good follow-up, knowing expiration dates, and selling the benefits of your agency.
    Those who do not own the product – You have to make them aware of your product, educate them on it, and create a need for it.
  2. Each customer has a target product–identify it.
    There are at least four products that each of your customers could purchase from you, and there may be even more that your customer does not even know about. You should prioritize your best products to cross-sell each of your clients. Your sales and customer service employees need to know these policies like the back of their hand.
  3. Know expiration dates.
    Are we talking about food? No! We are talking about the expiration dates of a client’s insurance policy with a competitor. Before they can renew their policy with that competitor, you can give them a call and tell them why purchasing insurance through you is better than selling with the other guy.

Cross-selling doesn’t have to be as difficult as you make it out to be. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

March 3, 2017 is National Employee Appreciation Day

March 3, 2017 is National Employee Appreciation DayAs an employer, it is your job to make sure that the morale of your employees stay as high as possible in order to get the most out of them.

National Employee Day is a day in which employers should really consider taking time to show their appreciation to their employees. It’s a good idea because without employees and their hard work, our business cannot go anywhere nor be successful. The only problem with National Employee Appreciation Day is that many employers are unsure how to celebrate it. Here are some commonly asked questions regarding National Employee Appreciation Day.

  1. How can I appreciate my employees in just one day?
    You’re not supposed to fit all appreciation in one day. It’s simply a reminder of the impact that appreciation can have every day! (You don’t only tell your spouse you love them on Valentine’s Day, do you?)
  2. What do employees expect?
    The holiday is so new that employees are unsure as to what to expect. They may expect, at the very least, a complimentary lunch. The important thing to do is ensure that you are sincere in the way you celebrate it.
  3. Is it necessary to celebrate?
    Is it necessary to celebrate your child’s birthday? Is it necessary to tell your spouse you love them? Intrinsically, those things hold no value. The value we place on them gives them meaning and because we care about them, we do those things. Likewise, you should care about your employees if you want them to care about you and your business.
  4. What should I do to celebrate?
    – Throw a party at the end of the day.
    – Give them the day off or allow them to work from home.
    – Everyone loves free food, so buying lunch for them would be a welcomed treat! Just remember that through personal or religious reasons, not everyone eats meat. Make sure there are plenty of vegetarian options for these employees.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Does Developing Brand Culture Lead to Optimal Employee Engagement?

Does Developing Brand Culture Lead to Optimal Employee Engagement?

With Millennials finally coming to age, the employee landscape is changing rapidly. Does your business have a defined and stable brand culture?

Baby boomers and Gen Zs are retiring and growing old, and in their place are Millennials, who want to make the most out of their careers and leave a lasting impression on the world, just as we all want to do. (And as the most diverse generation in U.S. history: so far, so good!)

Millennials demand many changes to the workplace including a work-life balance, flexible schedules, working from home, and more. So how do companies keep their never-before-seen employees engaged? How do they align the values of the company with those of their employees? A strong brand culture is the answer.

Social Strategies

Social media has become an integral part of the Millennials’ life. Social tools can increase employee engagement when the brand culture encourages creativity and collaboration from everyone. Furthermore, a social media customer outreach program allows employees to be the brand while they interact with customers.

Strong and Conscious Brand

When a cricket jumps, does it know where it’s going to land? An analogy that perhaps could be applied to humanity. This uncertainty, however, disengages Millennials. The brand culture should not just be a part of everyone’s work identity, it should be a reason to get up in the morning! If employees feel like they are making a difference, they are far more likely to stay engaged.

Look Towards the Future

Be clear and transparent about the company’s goals. But in order to do this, you must know and live your company goals. Are there any opportunities for growth and development? Millennials need to know in order to make the right decision.

Your brand culture depends on you and how you can convince others to believe what your business believes. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Marketing Ideas for More Referrals

Marketing Ideas for More Referrals

Referrals are one of the main ways you will get new business, but do you know how to get them?

There are a few agents out there who dislike asking for referrals because they are afraid of bothering their clients or fear they are asking for “too much.” While that mentality may be in the right place, it is outright wrong. When you make it easy and risk-free for clients to refer people to your agency, you are actually doing them a favor. But there is an art to this, otherwise, the conversation turns from good to awkward. Here are a few marketing ideas for more referrals.

  1. Referral Reward Program

Your company can institute a referral program that benefits them. People love to help themselves, so offering discounts for referrals is a great way for your clients to offer more and more people for your business.

  1. Referral Cards

Make some cards for your clients to pass out to those who require your service. Add in a spot that says, “Referred by ________.” That way, you will know by whom that person was referred.

  1. Remove the Risk

One reason that people are hesitant to recommend people is because they are afraid of looking bad if you do a bad job. After all, they are putting their reputation on the line. If your agency is rude or treats them badly, they will look bad and stupid for recommending you. Ensure your clients on how you treat new referrals: you won’t hound them for hours and won’t call during obtrusive hours.

Referrals are the best way for you to find new business, so it’s important that you know how to do it. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Networking Tips for Insurance Agents

networking tips for insurance agents

Networking events may not be your favorite activity, but it’s crucial to your future success as an insurance agent. 

We’re all thinking it, so we’ll just say it: a lot of people are not a fan of the fake smiles, cheesy jokes, forced laughter, overbearing personalities, awkward interactions, and questionable advice from so-called “experts.” But let’s face the realities: the more people you know, the more insurance you can sell; networking events are the best way to meet people. So even if you are one who dislikes networking events, you have to learn how to navigate through them in order to be a success in the world of insurance. Here are some tips that will help you become better at networking and will make you a better insurance agent.

  1. Show Up Early to the Events
    Being fashionably late is . . . well, fashionable! It’s easier to blend into a room full of people and you’ll likely run into someone you already know. But that means you’ll miss out on a key opportunity: meeting the organizers. They have a lot of connection power because they’re the ones that set up everything and can set you up in the best possible area to meet the most people.
  2. Don’t Talk Business
    While it may be an insurance event, people don’t want to talk about insurance. Get to know the person you have introduced yourself to and listen to what they have to say. If you need to talk about insurance, try and push it towards the end of the event.
  3. Good Business Card
    Your insurance card says a lot about what you offer to the table and about you. Have a card that will be memorable and will encourage people to give you a call. Likewise, if you are the one making the calls your card will linger in people’s memories and they’ll be more likely to do business with you.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

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