Your business may benefit from using client service report cards.
As a business, you want your clients to keep coming back, time and time again for your product or service. One of the best ways to check if your business is doing a good job is to use client service report cards. You may be thinking that this is a waste of time and resources, but it is, in fact, one of the greatest monitoring tools around. Not only is it old school, but it gives people exactly what they want – a chance to be heard!
All clients want their voice to be heard, and that’s exactly what your business needs to hear – the good and the bad. It’s best not to wait for problems or issues to surface, causing clients to leave and not return. Report cards invite your clients to say what they like about your business and service as well as how you can improve.
On the card, aim to ask a series of questions to determine their level of satisfaction in working with you. You don’t want it to take them too long, otherwise they won’t do it. We suggest asking the following questions:
- How satisfied are you with the service you received from us?
- How would you rank our team’s knowledge and expertise?
- How would you rate the overall quality of the product or service?
- Please briefly tell us what you like or don’t like about the service you received.
- May we share this information with potential clients who inquire about our services?
Send these cards out in practically every single mailing that leaves your agency. If people want to answer the questions, all they have to do is complete the report card, drop it in the mailbox, and it will come back to your business. If your clients are used to receiving email updates, you can choose to send this in digital form.
These reports bring great feedback, a lot of which become powerful testimonials. Concerns will also come back to your business, which will allow you to improve your team. You can even choose to read the cards during meetings to address concerns and ask for solutions. Don’t wait for your bank account balance – or lack thereof! – to be your indicator of customer satisfaction.
To learn more about how to be successful, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that can help you work less, earn more, and enjoy life!