Networking events may not be your favorite activity, but it’s crucial to your future success as an insurance agent.
We’re all thinking it, so we’ll just say it: a lot of people are not a fan of the fake smiles, cheesy jokes, forced laughter, overbearing personalities, awkward interactions, and questionable advice from so-called “experts.” But let’s face the realities: the more people you know, the more insurance you can sell; networking events are the best way to meet people. So even if you are one who dislikes networking events, you have to learn how to navigate through them in order to be a success in the world of insurance. Here are some tips that will help you become better at networking and will make you a better insurance agent.
- Show Up Early to the Events
Being fashionably late is . . . well, fashionable! It’s easier to blend into a room full of people and you’ll likely run into someone you already know. But that means you’ll miss out on a key opportunity: meeting the organizers. They have a lot of connection power because they’re the ones that set up everything and can set you up in the best possible area to meet the most people. - Don’t Talk Business
While it may be an insurance event, people don’t want to talk about insurance. Get to know the person you have introduced yourself to and listen to what they have to say. If you need to talk about insurance, try and push it towards the end of the event. - Good Business Card
Your insurance card says a lot about what you offer to the table and about you. Have a card that will be memorable and will encourage people to give you a call. Likewise, if you are the one making the calls your card will linger in people’s memories and they’ll be more likely to do business with you.
Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.