Ten questions for successful sales for your entrepreneurial enterprise.
At a start-up business, founding entrepreneurs often function as the company’s salesperson even if they’re not a natural-born seller. The good news is that once these activities are defined, they can be monitored, measured, and improved to increase performance.
To get your business on the way to success, break down the sales process into three components and answer all the questions in each!
- How are you generating leads?
- Where are you getting customers?
- What percentage of leads are converted into prospects?
- Are you asking for referrals?
When you audit your sales path, you will learn where most of your customers come from and can then reposition your investments to fit the appropriate channels. Additionally, you may be missing out on sales opportunities by not asking customers and partners for a referral.
- Do you have a process for organizing leads?
- How fast are you following up on leads?
- How do you handle the follow-up process?
Try to set aside a specific time each day or week to follow up on leads. A detailed plan is the best way to move forward with organization.
- Do you categorize prospects?
- How do you determine if the prospect is qualified?
- What percentage of qualified prospects convert to clients?
If you waste time on a prospect who has no intention of purchasing, that is time missed on a prospect who does want to purchase. Knowing where to focus your prospect communication is a learned sales skill.
The more consistent and streamlined the sales process, the greater the potential for overall company success. Contact Mike Stromsoe’s Unstoppable Profit Producer Program make your business thrive, work less, and enjoy life! Attend “Leave No Regrets” boot camp in San Diego, CA for a complete package of business tips and tricks.