Marketing
Engage Your Social Media Audience with These Simple Tips
How to engage with your audience using social media. Engagement is good for most marketing campaigns. We spend countless hours, dollars, and other resources researching and creating out content, but all that effort is for nothing if we’re not engaging anyone. We want our audience to reach our content and find out how we can…
Read MoreEasy Ways to Earn More Referrals
Simple Steps to Get More Referrals It’s a common feeling for business owners to feel like they’re bothering clients when they ask for a referral. More often than not, customers will happily leave a nice review if they feel they’ve had particularly good service. However, it isn’t always high on their list of things to…
Read MoreEasy Tips to Watch Your Money
We are so quick to say in our businesses that we are here to “serve our customers,” but at the end of the day, we are also all in business because we need to earn money. One of my favorite quotes from Earl Nightingale’s inspirational book, The Strangest Secret, is, “The only people who make…
Read MoreDoes Your Business Use Client Service Report Cards?
Information noted on a client report card tells you just what you need to do to improve your business. In our agency, we monitor all service satisfaction activity on a consistent basis. One of the greatest monitoring tools we developed is what we affectionately call the client service report card. The client service…
Read MoreAiming for 100% of the Marketplace
Is your business aiming for 100 percent of the marketplace? Let’s begin by discussing your ideal marketplace. There is a goal I have in my business—I want to reach 100 percent of the marketplace. Does this mean that I cast the widest net possible in order to increase my odds? No, what it means is…
Read MoreDoes Your Business Need to Create a Mobile App?
As more and more people use their phones every minute of every day, it could be wise for your business to create a handy app. In our digital age, people are seldom found without their smartphones. In fact, around half of web page visits are coming from mobile devices! That means you should either fine-tune…
Read MoreEasy Ways to Manage Your LinkedIn Profile
It’s not enough to simply have a LinkedIn profile – you must manage it, and manage it well. Overwhelmed? Don’t be. We’re here to help. In our world of social media, LinkedIn stands as an interesting tool. With all the ease of networking online, you can connect with colleagues and competition to help improve your…
Read MoreTips for Creating a Top Business Logo
You want your business to be recognizable as well as professional. Vamp up your logo with these tips. Your business logo will become synonymous with your business. Ideally, people will look at it and your services will immediately come to mind. A logo should capture all that your business is in a single icon. Obviously,…
Read MoreA Referral Program That Gives Back (an Excerpt from Mike’s Book)
An excerpt from Mike Stromsoe’s book: In the early days of our referral program, we hadn’t figured out our strategy in full, but we knew that we needed to do something—and then turn that something into a permanent promotional process. So, we started by sending out a letter. Every time someone sent us a referral—whether or…
Read MoreThank Your Clients Uniquely
Sending a simple “thank you” can go a long way in creating a strong connection with your clients. It’s incredible how far a “thank you” can take you when it comes to your clients. Customers spend more, and vendors are more likely to pay on time if they receive a regular thank you. But when it…
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