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3 Ways to Learn About Your Target Audience

Posted on by Mike Stromsoe

Your target audience is the audience that’s going to relate best to your product, and so you should learn the most you can about them.

All businesses need to have an idea of who their target audience is. Sure, the head sales person may know the target audience on paper, but does that person know why this is the target audience at heart? The problems this market faces? What this market trusts and distrusts? Not knowing your target audience can be a big mistake that can cost your business the majority of its clientele. Here are three good tips on how you can learn about your target audience and keep them coming back for your goods or services.

  1. Challenge What You Assume

Don’t assume anything about your target audience. Let’s say you’ve decided your target market is Millenials. Ask why. Because you could assume your things are going to gel with Millenials, only to find out the opposite.

  1. Learn From Others

This is rookie-level market research at its finest. Read up on case studies, examples, and psychological analyses by marketers who have come before you. Using all of the resources possible is the best way to get a handle on your target audience.

  1. Use Social Media

Social media is a great way to know what people are saying about your business. Know what your target audience is paying attention to and why they are paying attention to it. You can even look at your competitors to see their interactions with your target audience.

Your customers will define whether your business has the success you envisioned. Customer service is crucial for your business to do well. It’s time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

3 Tips for Managing Customer Service

Posted on by Mike Stromsoe

If you’ve ever been on the phone with a cable company, you know how much a lack of customer service can make you want to rip your hair right of out your head. You don’t like being treated like garbage; your customers won’t want anything different. Changing your customer service objectives can go a long way for your business. Use these 3 tips to improve your customer service and, in turn, your business!

 

  1. Create Customer Service Plan

Your customer’s feedback should be the backbone of your customer service plan. Once you know the customers’’ expectations of your business, you can begin to build on top of that. Make sure that your policy extends to all customers, not just your top ones.

 

  1. Ask, Listen, Follow Up

Repeat these three things. When a customer is communicating with you, be sure to listen to exactly what they want. Provide solutions to their requests and inquiries, and don’t forget to be polite and respectful.

 

  1. Your Reputation.

Whether you provide an online presence or not, you’re going to build a reputation for yourself regardless. Providing an alleyway for your customers to express their opinions you can better manage them by responding to both the good and the bad. For those negative reviews, be sure to try and address and fix the problem, so you can avoid making the same mistake in the future.

 

Your customers will define whether your business has the success that you were planning on it having. Customer service is crucial for your business to do well. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

How to Target the Right Audience

Posted on by Mike Stromsoe

Targeting the right audience can be the final step for your breakthrough.

You wouldn’t open an adult diaper business and expect young adults to line-up to purchase your product, would you? Knowing who your customers are, what their needs are, and why they should buy your product is one of the most important aspects you need to find out about your business. Do you know if you are targeting the right customers? Do they identify with your values and brand promise? If you’re shrugging your shoulder, or don’t exactly know the answer to these questions, these 3 tips will help you reach your customers.

  1. Know your niche.

Knowing exactly where your services fit within the market is imperative to know whom you will serve. Finding and building upon your niche is the only way to know where your services are needed.

  1. Be clear about who you are.

Apart from your product or service, what are you really selling? The reason you opened your business isn’t all for the money, it’s because your realized there’s something upon which you could improve and decided to do something about it. If you’re clear about who you are, your customers will know exactly what you’re here to do.

  1. Tailor your company’s promise.

Once you know who your target audience is, you’ll need to craft a message that resonates with them, while maintaining your hold on your market. It’s time to show what separates you from the rest of your competitors, and why anyone should buy from you. Be clear, specific, and communicate your uniqueness.

Targeting the right audience can mean the difference between an empty store full of adult diapers that are aimed for young adults, and a full store filled with older people that may require the use of this very important commodity that’s made for them. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Create Stability While Growing Your Business

Posted on by Mike Stromsoe

Starting your business can be a little shaky over here, and wobbly over there. Once you know what owning a business is actually like, it’s time for some stability! Follow these steps to help your business gain some stability as you continue growing.

  1. Regulation.

Staying with regulations are very important for the continued growth of your business. Join organizations and seminars to know the updates on any regulations your business should follow.

  1. Hiring the right people for the job.

Hiring the right person for the right position is the most valuable asset for your organization. When interviewing your candidates, make sure that you give them an opportunity to talk about their experience in the field, their training, and what lead them to apply for this position. While money may be the real answer for all your applicants, the clever ones will have researched your company and given you an answer that fits your company’s values.

  1. Trust & Trustworthiness

Employers want the ability to trust employees, customers, vendors and the others with which they conduct their business, and vice-versa. However, in order to gain trust one must be trustworthy. Being a good leader is the best way to gain the trust of your employees. Learn from your mistakes and communicate well with your clients. Leadership begins with the careful and purposeful integration of identity and performance, being and doing, essence and activity.

Stability is sought after by everyone. After you’ve worked so hard to get your business off the ground, achieve the stability your business deserves. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Changing Your Behavior for Success!

Posted on by Mike Stromsoe

Some habits can be dangerous for your business. Do you have any of them?

No two snowflakes are alike: that’s something we learn from a very early age that holds scientific truth. This is because no two snowflakes fall in the same path—with even the smallest of temperature or pressure differences, they come out looking different. Similarly, your business likely had its own unique start and you alone can make people realize that that difference is worth their money.
Some habits you may have picked up on the path to uniqueness could actually be hurting your business. The following questions are ones you should answer, and try to transform any of these detrimental habits.

  1. Do you focus on results or reasons?

It’s said that when it comes to business there are two kinds of people: those who see results, or those who see reasons. The people who see reasons only see the reasons that their dream can’t be realized, while the others get the results that they want to see. You have to focus on goals that are possible for you! If you’re driven by results, you’ll see your dream come true faster.

  1. “Why not,” or “why bother?”

“Why bother” people easily throw their hands up in the air when they are presented with challenges seeing the time and effort as not being worth it. “Why not” people see the situation as an opportunity. If they fail, they’re no worse than they were before.

  1. Are (some) rules meant to be broken?

Rules are there for a reason: they keep order in our society filled with human beings. Some rules, however are better to be broken that kept sacred. In life, sometimes playing it safe can hold you back. People are admirers of those that take risks and break the rules that need to be broken.

Growing your business can only be done when you, yourself, grow as a person – a business owner – and as a leader. These can only come from within, and if you’re serious about your business, you’ll look into making these changes. it is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

 

Grow a Stable Business!

Posted on by Mike Stromsoe

Enhancing stability while growing your business will put your success on the map.

There are many ways to solidify, stabilize, and grow a new business. Starting today, you can help your business to move forward with new, innovative ideas while remaining stable. 

Regulation and Compliance
Attend seminars and join organizations to know which areas in which your organization have compliance requirements, especially specific to your industry. Ensure that all policies are clearly conveyed to your current employees and new hires with posters, pamphlets, and handbooks. 

Network
Introduce yourself, your business, products, and services through social media, personal contacts, and by attending meetings, conferences, and fundraisers. Get involved by being an active member in the community and subscribe to local online newspapers.

Organizational Operations
Establish common goals with strategic plans to reach daily and weekly goals. Define departmental responsibilities, procedures, budgets, and logistics with timelines, checks, and plans to monitor productivity and results.

Employee Experience
Having the right person for the right position is the most valuable asset of an organization. Select applicants with demonstrated competencies aligning with required responsibilities related to the functions of the position.

For your opportunity to know what you can do to grow your business, stay stable, enjoy life, and work less, visit Mike Stromsoe’s Unstoppable Profit Producer Program. The Boot Camp “Leave No Regrets” in San Diego, CA enables you to Be Unstoppable!

Soar Your Sales with These Questions

Posted on by Mike Stromsoe

Ten questions for successful sales for your entrepreneurial enterprise.

At a start-up business, founding entrepreneurs often function as the company’s salesperson even if they’re not a natural-born seller. The good news is that once these activities are defined, they can be monitored, measured, and improved to increase performance.

To get your business on the way to success, break down the sales process into three components and answer all the questions in each!

Lead Generation:

  • How are you generating leads?
  • Where are you getting customers?
  • What percentage of leads are converted into prospects?
  • Are you asking for referrals?

When you audit your sales path, you will learn where most of your customers come from and can then reposition your investments to fit the appropriate channels. Additionally, you may be missing out on sales opportunities by not asking customers and partners for a referral.

Lead Management:

  • Do you have a process for organizing leads?
  • How fast are you following up on leads?
  • How do you handle the follow-up process?

Try to set aside a specific time each day or week to follow up on leads. A detailed plan is the best way to move forward with organization.

Lead Conversion:

  • Do you categorize prospects?
  • How do you determine if the prospect is qualified?
  • What percentage of qualified prospects convert to clients?

If you waste time on a prospect who has no intention of purchasing, that is time missed on a prospect who does want to purchase. Knowing where to focus your prospect communication is a learned sales skill.

The more consistent and streamlined the sales process, the greater the potential for overall company success. Contact Mike Stromsoe’s Unstoppable Profit Producer Program make your business thrive, work less, and enjoy life! Attend “Leave No Regrets” boot camp in San Diego, CA for a complete package of business tips and tricks.

8 Unprofessional Work Habits to Stop Today

Posted on by Mike Stromsoe

Keep your business habits professional.

Unprofessional habits are seen during day-to-day operations by colleagues, superiors, and even clients. While you may not realize that you have some bad habits to break, it’s worth reflecting to notice if you need a refreshed mindset.

Today, evaluate if you have any of these habits and find ways to move them out of your work routine.

  • Complaining: Even in the most perfect conditions, there are those pessimistic people who find fault in everything. While it’s fine to share feelings, excessive complaining can quickly become annoying.
  • Flirting: Knowing the boundaries is must, especially in the workplace. Flirting, especially with the aim of career advancement, will look sleazy and could even compromise your career.
  • Procrastinating: Not getting work done and interrupting others at work can appear lazy to everyone in the office.
  • Yes-Man: When working as a team, you can’t please everyone. A professional will know when to say no respectfully and suitably.
  • Lateness: A person who is continually late to work will seem to not take work seriously or respectfully.
  • Inappropriate Dress: While modern companies allow a more casual dress code, the quickest way to lose respect is to turn up in pajama-looking clothes.
  • Gossiping: Some people get satisfaction from causing arguments and conflicts with office gossip. This is not appropriate for work.

Be sure to contact Mike Stromsoe’s Unstoppable Profit Producer Program make your business thrive! Also, mark your calendar for the “Leave No Regrets” boot camp in San Diego, California to learn how to work less, make more, and enjoy life!

California’s Updated Paid Sick Leave Law

Posted on by Mike Stromsoe

Your business’s update on the new paid sick leave laws in California.

The California paid sick leave law, named the Healthy Workplace, Healthy Families Act, took effect July 1, 2015. It’s designed to promote a healthy workplace, reduce employee turnover, and increase productivity in the workforce.

Update your business by knowing the ins-and-outs of the new law:

What is it and who is it for?
Any employee who works in California for 30 or more days within a year is entitled to paid sick leave. Employees, including part time and temporary employees, accrue at least one hour of paid leave for every 30 hours worked.

What are employee eligibility requirements for using paid sick leave?
The employee may use accrued paid sick leave beginning the 90th day of employment. They are not required to find a replacement as a condition of using paid sick leave. Sick leave includes the employee’s own or family member’s diagnosis, care or treatment.

If a sick leave or paid time off policy was already in place…?
As long as the employer has a paid leave policy or paid time off policy that meets the law’s leave time requirements, the employer is not required to provide any additional leave.

What are the consequences of noncompliance?
If a company does not comply with the new law they can face Labor Commissioner enforcement measures, including penalty fines.

How can a company enforce compliance?
Display posters on the sick leave policy for your staff, provide written notice to current employees and new hires, show how many hours of sick leave an employee has available on a document or pay stub, and provide the accrued time when requested for the eligible employee.

Keep your company in line with the laws and find out new ways to enjoy life, work less, but boost business. Visit Mike Stromsoe’s Unstoppable Profit Producer Program and attend “Leave No Regrets” boot camp in San Diego, CA for a complete package of ways to improve your business.

Your Guide To Starting A Business While Working Full Time

Posted on by Mike Stromsoe

How to: start a business without quitting your full-time job.

All too often, people look at entrepreneurism as a huge gamble. You have to give up all of your financial stability to start your own business – right?

Actually, it is possible to start your business while still working full time, you just have to make sure you handle it well. When you keep your full-time job, you can leverage your bosses and colleagues for professional advice and, obviously, keep a paycheck coming your way.

How do you get the best of both worlds? Start a business while working full time by following this guide.

  • Be Honest To Your Company: It’s not just unethical to do work for your new business while you’re on the clock for your current company, it can also have far-reaching negative implications. For starters, you can get fired. Even more problematic, though, is that your company can claim ownership of anything you did on their time.
  • Be Honest To Your Supervisor: It might seem risky to tell your supervisor that you’re planning to start your own business, but it’s much better to have control over how he or she finds out than it getting to your supervisor through the rumor mill!
  • Be Honest To Yourself: Don’t burn yourself out. If you’re feeling exhausted working full-time, then coming home and plugging away on your new business, let yourself take a break or get the help you need. If you burn yourself out before you even get started, your business will struggle.

Are you thinking of starting a business? If so, don’t wait to contact Mike Stromsoe’s Unstoppable Profit Producer Program! We have an extensive wheelhouse of guidance to help you work less, earn more, and enjoy life! If you’re hungry for more training, mark your calendar today for our San Diego, CA “Leave No Regrets” boot camp in November!

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