Email marketing enables you to stay in touch with clients and has been proven to be one of the most effective forms of advertising. Following are four important points to keep in mind when sending emails that will help you not only connect better with people but also boost your conversion rate.
Deliver a consistent message. You do this by including your business logo with each email and sending emails from the same address each time.
Be as concise as possible. Your clients are busy people and will be more likely to read a brief message as opposed to a long one.
Personalize your emails as much as possible. Even clients from the same demographic have different needs. No-one appreciates getting an email marketing message that is clearly not helpful to them in any way, shape or form.
Pay attention to timing. If you are offering a holiday promotion, send the email well in advance so that clients have the time to act on your offer.
A business that applies these tried and proven points is sure to generate both customer goodwill and profit. To find out more helpful information on the topic of building client relationships, be sure to check out Mike’s Unstoppable Profit Producer Program.