Unstoppable Thoughts
Where Is Your Revenue Coming From?
I hope this finds you well and consistently implementing! Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses-Client Segmentation. In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is…
Read MoreAre YOU Asking?
Conformity- is that YOU? Are you falling prey to conforming and operating like every other agency out there? If that’s the case, then I am sorry to hear that you are experiencing tougher times right now. BUT, if you are one of the leaders who conforms to profitable and efficient operations-CONGRATULATIONS! In speaking to groups of…
Read MoreTop Notch Team Leaders Do This
I hope this finds your week turning out to be an absolute, over the top, off-the-charts win! If not so far, you still have time to turn the tide. Questions continue to surface on how we organize our team, keep our team together, keep them motivated, keep them moving forward, compensate them at a level…
Read MoreTop 10 Reasons to Stay in Touch – Are You?
Recently spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties. This business is NOT rocket science. Little known secret – a close friend of mine is a rocket scientist.…
Read MoreThere’s NO time like the present… Time Management
Time… It can be hurtful. But, in all seriousness, time is something that certainly can be controlled, and it is something that you MUST control. One of the things we’ve identified in our studies is, everybody’s got the same 24 hours. It’s not like somebody has an advantage over somebody else. We’ve all got the…
Read MoreAffinity Marketing – It’s a Natural Fit for You
Niches to riches…..if this sounds good to you, then read on! Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever. Read my own story below, it’s an example of how your “affinity” can positively affect…
Read MoreNiches to Riches…
Niche marketing can be a lot of different things… It could be that you are a restaurant insurance agency, a work comp insurance agency, etc… What you’re nicheing in doesn’t really matter, but the fact that you are doing mostly the same thing, or have large segments of business in a particular niche, not only…
Read MoreThis is a No Brainer…
Talk to lots of agency principles, producers and other agency team members. When we discuss referrals, most say “we get lots or most of our business from referrals”. I then ask about the structure of their referral program. Normally, a period of silence follows. Watch this 3 minute video with a pen and paper in…
Read MoreKeep In Touch With Your Customers and Prospects OR Others Will!
Here are the Top 10 Reasons to stay in touch: 1. Most businesses lose 10-17% of their business every year. 2. 62% of your clients aren’t taking advantage of all of your products or services. 3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!…
Read MoreRemove ALL Doubt
How can anyone you propose to do business with really know that every step of their new business relationship is unconditionally guaranteed? Has every doubt of concern been removed right from the beginning? Is what you say you are going to do supported with a written guarantee? If it’s not, it should be. It will…
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