Where Is Your Revenue Coming From?

I hope this finds you well and consistently implementing! Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses-Client Segmentation. In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule.  What it means is…

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What Day Is Yours and Yours Alone?

Everybody’s has one day during the year that’s theirs and theirs alone.  It seems, from a magical standpoint, that nobody can lay a hand on their day. It’s their birthday. That’s why it’s really important to recognize people on their special day that’s theirs and theirs alone.  It just further cements the emotional relationship that…

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Top Notch Team Leaders Do This

I hope this finds your week turning out to be an absolute, over the top, off-the-charts win! If not so far, you still have time to turn the tide. Questions continue to surface on how we organize our team, keep our team together, keep them motivated, keep them moving forward, compensate them at a level…

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There’s NO time like the present… Time Management

Time… It can be hurtful.  But, in all seriousness, time is something that certainly can be controlled, and it is something that you MUST control. One of the things we’ve identified in our studies is, everybody’s got the same 24 hours.  It’s not like somebody has an advantage over somebody else.  We’ve all got the…

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Affinity Marketing – It’s a Natural Fit for You

Niches to riches…..if this sounds good to you, then read on! Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever. Read my own story below, it’s an example of how your “affinity” can positively affect…

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Does Your Team Stand Out When ALL of the Chips Are On The Line?

Our claims service report series is one of our most requested by agents…..so what the heck is a claims service report? Claims service reports are a custom document that we sent out to our customers a certain number of days after a claim occurs, because in our agency, we monitor all claims activity.  We don’t…

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The URGENCY of Nurturing Your Herd

You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on. First impressions set the tone and are often impossible to reverse. This is true in almost every aspect of life, and it is especially true in…

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Your Marketplace Needs ALL of Your Options ALL of the Time

The more you tell, the more you sell. To reach every nook and cranny of your marketplace with important, meaningful messages, you must use EVERY tool in your arsenal to make sure that your message is received and comprehended by your marketplace… The next bullet that I’m going to share with you is a form…

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You have 21 days to WOW your clients!

People that buy insurance buy insurance somewhere.  People hope they’re never going to use it.  People spend a lot of money for insurance.  It’s a paper contract that they hope they’re never going to have to use.  But when you change the paradigm and you turn around and recognize them for something they don’t really…

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