When selling something to someone, whether that be a product, service or idea, it can seem natural to tell potential customers that you are making their lives better. Unfortunately, this ideal backfires as it insinuates that someone is doing something wrong. No one likes to hear they are wrong or failures in their personal or business lives. Worse yet, this makes selling them something near to impossible without causing emotional distress.
Make the best of the selling situation by serving your customer base. Give them something that will benefit their lives without causing negativity in their lives. For example, provide a service, such as offering free technology courses to those with computer literacy issues, along with selling software that will benefit those in the courses. By helping your customers solve their needs, you will be serving them rather than selling them something they may not think they need.
Mike Stromsoe’s Unstoppable Profit Producer Program offers top advice in regards to the business industry. Contact us today to find out more about the mindset of selling versus serving.