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The Power of Following-Up

Business leaders in every industry recognize the importance of creating a steady stream of new customers.  Large sums of money are spent to “cast a wide net” through various forms of advertising.  Unfortunately, too many advertising campaigns fail to deliver because no one ever checks to see who is caught in the net.  The objective in any advertising effort is to find new customers that become faithful to the business.

In discussions with frustrated business owners, few can answer one simple question, “what follow-up methods are used after the initial push?”  Time after time, the answer is the same, “none!”  Growing a list of contacts is ineffective when the leads are allowed to grow cold in the days following the first contact.  Instead of following up with these leads, decision makers become frustrated with a response rate of one or two percent. 

In any email campaign, additional emails should be sent with additional instructions concerning the product and company.  Direct contact with potential customers can be established through social media, a website, email response or phone call.  The meager response rate can be transformed into a winning effort to find customers through proper effort to follow each lead to a definite conclusion.

Learn other techniques through the Mike Stromsoe’s Unstoppable Profit Producer Program.

5 Creative Tips To Improve Your Business

Your business has a slim chance of growing if you don’t make constant efforts to improve. Even small improvements in the areas of knowledge and behavior can boost your sales and change the way customers view your company.

  1. Build your brand. In the age of Internet marketing, branding is everything. Your brand is more than just your business name, website and logo, it’s about your overall company message and how people receive it.
  2. Monitor trends. Keep in mind that global changes can impact your business. When you keep track of trends, it gives you the chance to adjust your business practices as needed.
  3. Show empathy. When you’re coming up with products, try to understand your customers’ reasons for needing them. When you do this, you create better products and give better service.
  4. Collaborate with others. Teaming up with other industry experts can freshen up stale business ideas and help you come up with new ones.
  5. Improve your selling skills. It’s doesn’t matter what line of work you’re in, if people aren’t buying what you’re selling, your business will sink.

No matter how successful your business becomes, you should never stop looking for ways to improve. Even small strides can put your company on the path to better profits.

To get more information about how you can improve your business and boost your profits, check out Mike Stromsoe’s Unstoppable Profit Producer Program today!

Working on Improving your Strengths

Performance in life and work is measured by the ability to achieve results.  Strengths are those qualities that enable a professional to complete a wide variety of tasks that work together to reach goals.  In many instances, multiple strengths are present.  Dramatic improvement in performance requires improving your strengths.

Professional skills can be compared to major muscle groups in the human body.  The desire for a great set of abs requires significant work on the surrounding muscular structures that offset the abdominal muscles.  Performance strengths require the same development of complementary strengths to enhance the overall results. 

Broad Skills that are Considered Strengths

  • Integrity and honesty
  • Problem solving
  • Results-driven
  • Innovative
  • Communicator
  • Strategic vision
  • Inspirational

Each of these strengths can be enhanced for superior performance through identifying supporting skills.  Additional effort to improve the primary skill will be limited without understanding how other skills work to create significant improvement.  The right combination of skills in the strongest performance area can open doors of opportunity for the growing professional.

Discover the supporting skills that are attached to your best skill set when you participate in Mike Stromsoe’s Unstoppable Profit Producer Program.