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October’s Tips to Grow Your Agency

October’s Tips to Grow Your Agency

Grow your agency in October with these great tips.

1 – Know Your Client

Be alert to details that matter to the client and recognize what makes every encounter with each client unique. Our brand promise, “Because You’re Different,” hinges on employees knowing their distinctive clients and sustaining a positive relationship. Tell your client what you are doing for them that they might not know about and make a point to ask them questions about their business. – Jackie Donnelly, Heffernan Insurance Brokers

2 – Link Up
Ask key commercial clients for their permission to include a link to their websites on your agency’s website, show case them in a blog post, monthly newsletter, the sky is the limit. You can bet they will give you their OK and will probably appreciate your loyalty to them, building a rock-solid relationship and a long-term client – it’s a win-win!

3 – Customer’s Shoes
Put yourself in the customer’s shoes. Think: “If I were them, what questions would I ask?”.  TIP:  Ask great pointed questions and zip it (two ears, one mouth).

4 – Referral Partnerships
Enter into a mutually beneficial agreement with a referral partner (i.e., accountant, car dealership) with the objective of sending each other hot leads. Year after year 25+% of new business in my agency comes from Referrals!

5 – Umbrellas
Sell increased limits on umbrella policies. Invite personal and small commercial lines umbrella insurers to increase their policy limits beyond $1 million. Many CSRs and producers write a small umbrella once – and then forget to suggest adding another million, or more when the account is reviewed.

6 – Promote 100% of the Ways to Reach You
Promote your phone, fax, email, website and office location(s) on all of your marketing. This could include business cards, brochures, emails and social media. Anywhere you have your agency logo, every other way to reach yo0u should follow too!.

7 – Screen Share
It’s not always possible to get an in-person appointment. Using easy-to-use screenshare technology (such as,,,, etc.) is a good way to share a presentation, or go through your website while you’ve got the prospect or client on the phone.

9 – Great Customer Service
It’s not a secret tactic, but it is the most effective one. When our agents provide customers with outstanding service, they show their appreciation by giving us referrals. As Walt Disney said, “Do what you do so well that they will want to see it again and bring their friends.”

10 – Give Them Something
My mother always taught me to never go visit someone empty handed, this has always served me well.  Never leave your client or prospect empty-handed. Give them something useful and informative that will make them think of you every time they see it and use it.

11 – Tracking Metrics
Growing agencies have one thing in common: They track where every new piece of business is coming from, so they know which marketing efforts are paying off. They also track the number of policies per client, so they know whether they are building deeper relationships.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

The Disciplines of Successful Marketing Leaders

The Disciplines of Successful Marketing Leaders

Great marketing leaders all share common qualities that help them thrive in the marketing business. 

We all have 24 hours in the day.  It’s how you use these hours that determines your success. Marketing leaders, too, have 24 hours and use their hours wisely to increase their marketing and put their brand above the rest. By emulating some of the disciplines of these marketing leaders, you will be able to improve productivity, earning, and put your business in front of your competitors

  1. Relevant News Feeds
    Marketing executives must be quick and prepare to modify their strategy and approach in a moment’s notice. One of the daily disciplines that all marketing leaders must enjoy (or be very good at) is pursuing an organized and relevant new feed. The top brands are always commenting about issues that impact their industry immediately.
  2. Email Organization
    This might seem obvious, but you’d surprised how many marketers don’t have their email organized. Creating folders relevant to email subject is incredibly important, so you know exactly where to focus your attention, and reply in a timely manner.
  3. Daily Learning
    Life never stops and continues to evolve. This is also true of the marketing world. It’s not unheard of for marketing techniques to change one day to the next. New algorithms, legal policy and legislation, and the introduction of new technology and software all make this field one that requires constant learning.
  4. Schedule Some Downtime 
    Even the best marketers know they need a break every once in a while. Scheduling in some time where you can wind down and relax is important not only for your sanity but to give your brain a proper recharge. It’s when you’re not thinking about the problem that solutions come to you.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

How to Use a 21st Century SWOT Analysis

How to Use a 21st Century SWOT Analysis

A SWOT analysis can help your business determine your strengths and weaknesses to help it grow. 

It’s important to recognize where your business stands in brand effectiveness. It’s essential for continuing growth of your company, and to know what’s working for you, your team, and your business. What are you doing to enhance your brand and what are you doing that is reducing it? A SWOT (strength, weakness, opportunity, and threat) analysis works as a frame to understand all of these factors which affect your business. Learn how you can use a 21st century SWOT analysis to help your business eliminate the things that are impacting it negatively and have it grow.

STRENGTH: How can you move your brand forward and onto the next level? If you are consistently making your brand known by coming up with more advanced techniques, you will always be ahead of your competitors because their brand will become obsolete as well. By recognizing your business’s strengths, you can find ways to maximize opportunities that have already been presented.

WEAKNESS: Look at your business objectively. This is the only way you can identify the cracks in your business and is the first step in repairing these cracks. Ask yourself, “What actions can I take to minimize these weaknesses?”

OPPORTUNITY: A little effort here can go a long way. Threats will usually make up more of your time than capitalizing on opportunities. This is why you need a schedule to help you designate specific times to make these opportunities a reality.

THREAT: This is the area that needs your immediate attention. A threat can open and destroy a crack overnight. Reacting slowly will put you back faster than a blink of an eye. Always keep track of outside competitors and opportunities that are being presented to them as well.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

How to Build Your Email Subscription List

How to Build Your Email Subscription List

Your email subscription list is one way that you can reach thousands of people and tell them about your small business. 

Few things are as valuable as a well-stocked email subscription list. Many believe that spam filters have brought an end to email marketing, but the truth is that spam filters and folders only protect people from unwanted emails. Building a list of people that want, or don’t mind, your emails will land your emails in their primary inbox folder and avoid telling people to look in their spam folder. If you want to expand on your marketing efforts, consider taking these hints on how to building your email subscription list.

  1. Offer Sign-Ups From Your Website
    People go on your website for two reasons: 1) On accident; 2) Because they are interested in your services and want to see your content. Assuming the latter: People are interested in your product and service, and want to learn more about it. By giving them the option to sign-up to your newsletter, you make information easily accessible and you know these people want to hear what you have to say.
  2. Offer Free Things
    People love free stuff and will often go out of their way to get it, even if they don’t really need it. Offer things like reams of paper, checklists, calendars, etc. Just make sure that whatever you give is top quality. This is a reflection of your company’s quality and people will get the wrong idea if you send them cheap things.
  3. Offer Discounted Products
    The incentive of a discount on your products is sometimes all people need. Offering a 10 percent for one transaction (with other stipulations) is a good way to attract new subscribers.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business!

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