Marketing
Singles, Not Home Runs
With baseball season in full swing, this is the perfect time for us to discuss “singles, not home runs. I love, absolutely adore, helping people FULLY understand this concept. After all, isn’t the final score really all that matters? Let’s tap our cleats with the end with the fat part of the bat, step out…
Read MoreA Couple of GREAT Ideas
If you’re like a lot of insurance agency principles, managers, producers or agency team members, you’re probably feeling a bit overwhelmed by everything facing you in today’s marketplace. You want to excel and lead your agency team into the future, but sometimes you can’t seem to find the right formula to best position your team…
Read MoreGood News
Hundreds of people that are cared about deeply, respected and are considered lifelong friends have encouraged me many times over to provide this information to as many people as possible. Take a look at the good news below. I hope you can make it. It is going to be the beginning of something GREAT! Good…
Read MoreWho is YOUR “Ideal” Client, Any Clue?
You work your tail off to create marketing in your agency that is effective and profitable…..Are you focusing on one particular type of client(niche) or are you spreading your marketing out to the masses – doing everything that every other agent is doing – hoping to catch anyone that comes along? What if I told…
Read MoreNever STOP Marketing
You have taken the time to sit down with your team, gather ideas and now you have created your AWESOME NEW Referral Rewards Program for 2012… Now how do you get the word out? Let’s take a minute to think about this. If you want to reach 500 people (for example), which of the following…
Read MoreWhere Is Your Revenue Coming From?
I hope this finds you well and consistently implementing! Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses-Client Segmentation. In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is…
Read MoreThe Conversation Going On About YOUR Agency
If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them? What is your very best method of consistent communication with your clients, friend,…
Read MoreWhat Day Is Yours and Yours Alone?
Everybody’s has one day during the year that’s theirs and theirs alone. It seems, from a magical standpoint, that nobody can lay a hand on their day. It’s their birthday. That’s why it’s really important to recognize people on their special day that’s theirs and theirs alone. It just further cements the emotional relationship that…
Read MoreTop 10 Reasons to Stay in Touch – Are You?
Recently spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties. This business is NOT rocket science. Little known secret – a close friend of mine is a rocket scientist.…
Read MoreDoes Your Team Stand Out When ALL of the Chips Are On The Line?
Our claims service report series is one of our most requested by agents…..so what the heck is a claims service report? Claims service reports are a custom document that we sent out to our customers a certain number of days after a claim occurs, because in our agency, we monitor all claims activity. We don’t…
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