Hurdles to overcome when selling insurance.
Selling insurance is no walk in the park. Insurance companies often face difficulties when trying to attract and retain customers. One of the main reasons for this is simply because people hate researching, buying, and paying for insurance. To help you, as an insurance salesperson, understand what challenges you face and how to overcome them, read on.
Consumers don’t understand the value of insurance.
Studies have shown that consumers don’t understand even the most basic insurance language, nor do they have a clear understanding of how to choose a plan that’s right for them. Millennials are buying less insurance than any other generation, and many don’t understand the value of taking out a policy. It’s important to drive home the importance of insurance and what it can do for the consumer. Otherwise, they will be none the wiser, and saddled with the right coverage.
Consumers have different communication preferences.
It’s typical for many insurance agencies to assume that younger consumers prefer online communication, and older consumers prefer phone or in-person consultations. Unfortunately, however, it’s not that simple. Insurance companies should ensure they are communicating with clients in their preferred manner. Not only does this help your communications get seen by the client, but it shows initiative on your part to do right by them.
To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.