If you’re a business owner then your business is a part of you, and at times it’s as important to you as the air you breathe and the food you eat. And when something is that important then there has to be a story that should be shared about that business.
The biggest problem that many business owners have though, is just how to tell their company’s story, so here are a few suggestions to help tell that story more effectively.
Just be genuine
If there’s one thing that people can tell about other people it’s when they’re being themselves, and that translates very well when you’re trying to trying to connect with people on a personal level.
Talk about factual experiences
This ties into the first suggestion above because sharing an experience that’s happened to you in the course of running your business makes you all the more relatable, but make sure that your story is more than just the usual tale that has a beginning, middle, and an end to it.
Be succinct
While telling your story try to be as direct and to the point as possible without overly embellishing it making it into a boring tale that puts people to sleep. Some authorities even suggest applying the “One Minute Elevator Pitch” concept; in essence as if you were trying to pitch a business plan to an angel investor.
When you’re coming up with your story a good idea is to share it with a small group of people instead of a large one, and the reason why is because a small group you have a better chance of receiving honest feedback rather than from an individual or a larger group where people have a need to try to be polite rather than honest.
Mike Stromsoe is the one person you want to contact when you’re looking for small business advice. Mike is the man behind Mike’s Unstoppable Profit Producer Program, a program that is tailored for insurance business owners to help them work smarter and enjoy the lifestyle they always dreamed about.