Here is what businesses should know about clicks versus followers.
When you own your own business, you have to make some pretty tough choices. You don’t have the time or money to spend on hopeless campaigns and marketing that won’t generate results. In short, you need to make sure each penny is put to good use. This is especially true when it comes to marketing. There is a great debate about whether clicks or followers are more valuable to a business. As with most things in life, there is no clear-cut answer. Even so, here’s what you should know.
Understanding how each platform has its advantages and disadvantages is going to help your business make smart moves. For example, being at the top of Google is only valuable if thousands of people are searching for what you do. No one marketing solution will be right for the same business, so it’s best to understand what your options are.
Email Marketing & PPC for Clicks
If your business is having a big sale coming up or needs a quick boost in traffic, there is no better way to do it than with email and PPC (pay per click). A pay-per-click campaign works great because you can skip the line on Google searches and be found right at the top. Email marketing works great because it is cost effective, and it sends valuable information right to the consumer. Emails can be jazzed up every month to keep clients engaged and involved.
Social Media Marketing for Followers
Social media marketing generates high-quality results, but perhaps not as fast as the above. A strong social media campaign can reach thousands of new clients and put you in front of people who are local to your area. Another advantage of social media marketing is that your customers can tag themselves at your location, share your information, invite friends and family to follow you, and really amp up your business interaction. As a follower, they can see your updates throughout the day and can actively feel engaged with your business.
When it comes to establishing which is more valuable (clicks or followers), assess your business’s needs and goals. Marketing your insurance agency doesn’t have to be difficult! To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.