How Are You Positioning Your COIs

Mike Stromsoe here and I’m thrilled to bring you another episode of our Money Making Strategy Series.

I’m sharing a strategy that has the potential to unlock millions in wealth for you and your agency. It’s all about leveraging Centers of Influence (COIs)—the mavens of your industry known and trusted by everyone. These relationships are more than just connections; they are the gateway to establishing yourself as the expert in your field.

Drawing from decades of experience and insights from Malcolm Gladwell’s concepts in The Tipping Point, I explore how important it is to engage with COIs effectively. Whether you’re dealing with mortgage lenders or other industry specialists, identifying and building relationships with key COIs can propel your business to new heights.

Don’t miss out on these insights that could significantly enhance your strategic approach and business growth. Watch the episode now, and if you find it enlightening, share it with a colleague who could also benefit from it.

 

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