People are interesting creatures that make decisions based on a number of external and internal factors. Is there a way to influence these factors in your favor?
In an ideal world, customers would get an insurance quote from you and only you. But as you know by now, “ideal” is one of the last words you would use to describe our world. But when it comes to your insurance business, is there a way you can make your insurance quotes stand out above the rest, thus, making them more appealing than your competitors’? There may be. Here are a few tips you can use to make your insurance quotes stand out to your potential clients using a bit psychology.
You drive on a warm, sunny day. Suddenly, almost instinctively, something catches your eye and you turn towards it without giving it much thought. That thing that caught your eye? Just a giant bright yellow “M” placed on a red background.
Colors grab people’s attention, especially if they are reading through many dull black and white quotes. Incorporate bright colors with your quotes–like on the envelope or the paper on which they are printed.
Use Their Name Often
People love affection and when people hear or read their name, they associate that person or quote with some level of affection. Dale Carnegie, American writer, once said, “A man’s name is to him the sweetest and most important sound in the English language.”
Psychology tricks may work on most people, but discounts work on everyone. Offer discounts to your customers in order for your quote to stick out the most.
Psychology is the study of the mind, and to put your business in front of your competitors, you have to know how the mind of the average person works. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.