You want your business to be recognizable as well as professional. Vamp up your logo with these tips.
Your business logo will become synonymous with your business. Ideally, people will look at it and your services will immediately come to mind. A logo should capture all that your business is in a single icon. Obviously, then, creating that logo is a challenge. To help you craft the most powerful logo possible, here is a quick guide to optimizing your logo.
- Target Your Audience: Are your demographic men in their 30s and 40s? Then your logo probably should not be pink and flowery. Make sure you understand your target demographic and their preferences, then craft your logo accordingly.
- Stand Out: The majority of businesses will choose the most obvious imagery when creating their business logos (e.g. a car dealership with a car logo, a coffee shop with a cup logo). These make sense, but they are quickly forgettable. Avoid the obvious choice and work to create a logo that will stand out.
- Skip Trends: Remember when WordArt was in? Well, so do the hundreds of businesses that created their logos with it, only to have them look dated now. Stay away from trends to ensure your logo is timeless.
- Keep It Simple: White space and minimalism are your friends. You do not want your logo to be too busy. Rather, you should strive for something that will look crisp and clean in any format (e.g. on documents, in an email, on t-shirts, on billboards, laid over images).
If you need help with your logo creation, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We believe that every business owner deserves to have the necessary resources and tools to succeed, and will do all we can to set you up for success.