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Crystallize Your Compensation

 

MAKE A MILLION TUESDAY EPISODE 6: CRYSTALLIZE YOUR COMPENSATION

The number one challenge the Independent Insurance Agency owners I talk to are having? People. Finding them, keeping them, and getting them to absolutely love working for you. And a great team is the first “P” for a reason – it’s crucial to have the right people to be great team members that are going to help push your business forward. And the right people are the BEST, not the BEST AVAILABLE.

COMPENSATION IS CRUCIAL

Compensation is one of the many pieces of the hiring puzzle, and although the absolute best people come to your agency because they want to be a part of something, ultimately people want to be compensated fairly for the work that they do. And we need to be sure that the compensation package meets the needs of both the agency and the prospective employee.

TWO TYPES OF EMPLOYEES

There’s two sides to the compensation puzzle: Sales and Service. Your sales compensation is the folks that are doing 80-90% of their work with new customers. Naturally, the Sales team will want to be incentivized for outstanding performance, so their compensation will typically be a base salary plus commission on what they sell.

The other group, the Service team, is anyone who is crucial to the existing customer base. The existing customer, as you know, is so vitally important that you also need this team to be firing on all cylinders and continue to be the best. Most of the time, this team is either hourly or salaried. But we put this team as Base plus Scorecard. This scorecard compensation ensures that the best team members can continue to improve.

KNOW THE SCORE

Those best (not best available) team members are going to be focused on continuous improvement. And without knowing the score, you can’t get better. And these team members are going to want to know the score and want to fix it when it’s less than perfect. Our scorecards are reviewed in a monthly huddle with the leadership team, which gives them a chance to refresh ideas and be energized to make a difference in the agency.

 

The compensation package, and how it’s presented to the prospective employee, could be the difference maker, and in this climate we want to secure every single thing that sets your agency apart and get the best!

 

Want to get a TON of great ideas on how to recruit, hire, train and KEEP the best (not the best available) team members? You’ll get that and so much more at our BE UNSTOPPABLE BOOT CAMP 2021. Tickets are going fast, and you won’t want to miss out. It will be full of networking with the absolute rockstars of the Independent Insurance business, inspiring speakers, and fun in sunny San Diego!

Snag your tickets today here: http://beunstoppablebootcamp.com and we’ll see you there!


Welcome Kit Series To Onboard Your New Customers

We’re gonna dive back into the third P which is Promotions the fun and the sexy one that everybody wants to start with!

Strategy reminder, don’t skip the first and second P, but when we get over to the third P and the Promotions one of the other strategies that you definitely want to have in place in your unstoppable agency machine is a welcome kit series to onboard your new customers to your organization because I mean think about it like this somebody just left a relationship let’s say they left a relationship with their agent or other business of say 20 years of 25 years. Did it make him really, really happy to leave that? No, there was a reason they left, but they left. And so the last thing you would ever want anybody to ever have after they put their 100 commitment in you and your team, in your organization, is buyer’s remorse.

So what the welcome kit series does, if you properly implement it, starting on day zero you will let them know that they made the right choice you’ll completely remove buyers remorse. And by the end of the 30th day or so, they’re going to be thinking to themselves, oh my gosh why didn’t I make this move sooner. They’re going to fall in love with your agency. They’re going to know who they’re dealing with. They’re going to look back and say I made one of the best insurance buying decisions that I’ve ever made. I finally found the right agency.

And so it’s the strategy of employing a welcome kit series that back to if you listen to our first segment in the third P, if you want to reach 100% of the marketplace you’ve got to use 100% of the ways. The welcome kit series also employs that same thought process, so if you’re going to reach a 100% of your new customers you’ve got to use 100% of the ways. Alright both online and offline. We’ve got it mapped out and now our onboarding and welcome kit series is over two full years over 460 days of steps to welcome people onto the team.

In addition to all the nurturing strategies and everything else that we do, when people become part of our agency family, if you will they stay. And they stay longer and they invest more money in their insurance program and better than that they tell their friends. And that’s one of the biggest, biggest benefits of our welcome kit series, is they’re telling their friends, their neighbors, their co-workers. The people they go to church with and everybody else, oh my gosh you should hear about the agency that I found and it all starts with the welcome kit series.

Friends, if you have picked up one, two or three or more strategies and what we talked on today, and you want to know more and you want to take immediate action we strongly recommend that you simply go to www.unstoppableprofitproducer.com and make it happen for yourself.

My name is Mike Stromsoe. I’m widely recognized as the leading author, speaker, and coach for the independent insurance agency industry. You can find me at www.unstoppableprofitproducer.com.

If you’re interested in attending a virtual or live event, please visit www.uppfaststart.com or www.beunstoppablebootcamp.com. I want to share with you some of my best money-making strategies proven over 35 years of research in our industry to help you grow your business, create wealth, so you can have more freedom to live life on your terms.

Learn more:

Podcast: http://unstoppableprofitpodcast.com/

Coaching: http://unstoppableprofitproducer.com/

Live Event: http://www.beunstoppablebootcamp.com/

Virtual Training: http://uppfaststart.com/


Your Million Dollar Agency Blueprint

Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed?

Over the past 34+ years of research in my own agency business, we have created a unique philosophy called the “Three P’s – People, Processes and Promotion” .   This outside the box thinking and guidance provides agency entrepreneurs, just like you, the knowledge and tools you can quickly implement to explode your agency business.  Our team continues to refine and bring to market ONLY the tools that work.  We have been there, done that and are still doing it!

My team and I are so grateful for the opportunity to share with you and give you some of the strategies that have continued to churn profits year after year in my own agency business.

In this training, you will discover:

  1. Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY!
  2. Specific, Time-tested Processes To Will Have You Producing Maximum Results, Even While You Are On Vacation!
  3. Secrets for Instant Retention Boosters To Unleash 100% Of Your Agency's Profit Potential!

Limited Space Available - Reserve Your Seat Today!

Here's What Other Agency Owners Have To Say About What Mike Stromsoe & The Unstoppable Profit Producer Program Have Done For Them:


Explode Your Profits Thru The Power of The Three P’s

You, your team and everyone you are connected to are in the middle of the Great Reset. Life….. as we knew it, will never be the same. You have two options…. Grow or go home.  Personally, there is no other option but to grow. My teams and I are “Growing Through This Adversity” not simply going through this adversity.

Please join us on this incredible entrepreneurial journey and learn the latest strategies for the PPP’s – People, Processes and Promotion - and how to implement them in your business so you will grow your business, create financial security and have more freedom to live life on your terms.

To help you and your team become more, joining us are 3 of the preeminent business minds surrounding People Processes and Promotion, to help you learn the most current and relevant strategies to not only reach your goals, but to blow them away !

Growing Through This Adversity

Presented by Mike Stromsoe

Hiring Solutions & Leadership Tools

Presented by Laura Bruno

These new reports are designed to help you hire wisely and lead effectively.

The HireSense report is for potential candidates and is replacing the Executive Summary (being retired by the end of the year). The cool thing about this report is that it includes interview questions and the Critical Thinking piece is easier to interpret. While this tool is designed initially as a tool for hiring and selection, once that step is complete, this information can be instrumental in building development plans with the employee.

I will be introducing Benchmarking Tools before the end of the year. Benchmarking will give us a percentage match when comparing your potential candidate to someone that is very successful or very unsuccessful in the same position. If you would like to participate in helping me identify the best performers (stars) and the low performers (duds), please reach out to me. I need their names and they need to have taken my DISC and Motivators assessment(s) in the past five years. This tool will be customized specifically for the insurance industry. The four positions we will be benchmarking are: Director of Welcome (Receptionist), Processor, CSR and Sales.

The LeaderSense reports are brand new! This is for owners and managers only. It's not easy to see our weaknesses, however, it is of value to know where there is an opportunity to improve. Right now LeaderSense is two separate reports and four assessments. Takes about an hour to take all four assessments. Download the sample reports below.

Contact Laura:  To order, please download the order form, print it, fill it out and email it to [email protected].

If you have questions about the reports, please call me (310) 961-6136.

Get a Grip On Your Business: Are You Running Your Business, or Is Your Business Running You?

Presented by Victoria Cabot

What is EOS? In three words: Read. Simple. Results. EOS®, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that have helped thousands of entrepreneurs get what they want from their businesses.

By mastering this simple way of operating, leadership teams of growth-oriented companies systematically and permanently improve. If you want to synchronize your teams’ efforts in support of creating a remarkable business, this session is for you.

Workbook Download: Get A Grip on Your Business Workbook_Velocity6

 

This session is a hands-on workshop. So that you can bring your best self and fully participate, please print out this booklet in advance.

Below is information to register for the EOS webinar. There is no charge to attend. Please forward the registration information to those on your leadership team, or key clients who you believe would benefit.

Meeting Info: EOS Webinar:

  1. When: Nov 23, 2020 11:00 AM Pacific Time (US and Canada)
  2. Advance Registration Required: https://us02web.zoom.us/meeting/register/tZEpdeyopjktHNwV1DLXFI7QCQYINoKkv2DG

Contact:  [email protected] and www.velocity6.com

Branding and Social Media:  The How’s and Why’s on it Helping with Retention and New Business!

Presented by Chris Paradiso

In today’s world, there is a lot of competition and it is imperative that your agency stands out from the rest! Learn how your brand and social media and the data you collect drives your business and increases your retention and ability to write new business!


Unstoppable Profit Producer Fast Start

What if you had a simple Proven 3 step blueprint, that would grow your business, create financial security and give you all the Freedom you wanted – Guaranteed?

Well you can!

Over the past 34+ years of research in my own agency business, I have created the philosophy called the 3 P’s.

It’s so easy.   Step 1 is your People –

Imagine if you had only top-notch people on your team?

And if you had the tools to consistently motivate them, make them accountable, so they made YOU more money?

Step 2 is your Processes –

What would your life be like if you could leave on a 2 week vacation to Spain and not have to worry about your agency.

If You have the right processes in place, you can!  Your agency will literally run itself.

Step 3 is your Promotions –

What if you had all of the tools you needed to create a marketing program that ran like a well-oiled machine?

A complete ‘done for you’ Welcome Kit

A referral Program that Explodes your profits and gives back to your community

A Nurture program that continually touched your clients and prospects, so that you are always “top of mind’

How great would it feel if your clients and your community couldn’t stop talking about how amazing your agency is and your clients referred all their friends and family to you?

Once you have the three P’s in place, you will grow your business, create financial security, and have more Freedom to live life on your terms!

Hundreds of agents have attended our 3 day Boot Camps and walked away with the tools for ultimate success.

This can be YOU…

Many agents reached out after our last events SOLD OUT and asked for more, so here's your chance...

Introducing the Exclusive ‘Unstoppable Profit Producer Fast Start’ One Day Virtual Event!

This exclusive event will give you the jump start to Explode your profits, all from your own home.

What are you waiting for?

Grab Your Seat Today for ONLY $197 ($997 value)

And start building the agency you’ve always dreamed of…

 

Select The Date You Would Like To Attend:

 
 


Take advantage of this Proven 3 Step Blueprint and Explode Your Business Today!

Don’t take our word for it…… Here’s what other agents have to say about their experience  with Mike Stromsoe and The Unstoppable Profit Producer training events:

But wait, there's MORE...

You Have NO RISK

You Have Mike's 100% Satisfied Guarantee

We feel so strongly about people's results from our programs - if you're not 100% satisfied, we will refund your tuition and we'll part friends.

You might be asking,
why is Mike Stromsoe willing to take all the risk
and stick his neck out like this?

It's simple... my 33+ year reputation in business means everything to me.  I'm devoted to having only successful, satisfied clients.  If you're not going to profit from our programs, I really would prefer to refund your tuition and part as friends.  I have no unhappy clients, and I am not about to start with you!

Limited Space - This WILL Sell Out Fast

Reserve Your Seat Today!

 

 

Select The Date You Would Like To Attend:

 
 



The Unstoppable Profit Producer Book

A Proven Three-Step Blueprint
to Grow Your Business

Grow Your Business & Live Life On Your Terms…

It’s So Simple!

Millionaire Agents and Entrepreneurs Think and Act Differently Than Others. This Book Will Give You a Simple, Proven 3-Step Blueprint to Grow Your Business!

Imaging what your life would be like if you had a Simple, PROVEN 3 Step Blueprint that would grow your business, create financial security and give you all the Freedom you wanted – Guaranteed?

Well now you can! Over the past 34+ years of research in my own agency business, we have created a unique philosophy called the “Three P’s – People, Processes and Promotion” . This outside the box thinking and guidance provides agency entrepreneurs, just like you, the knowledge and tools you can quickly implement to explode your agency business. Our team continues to refine and bring to market ONLY the tools that work. I have been there, done that and am still doing it!

For A Limited Time ONLY...

Get The Unstoppable Profit Producer Book FREE

(you just pay the shipping $9.95)

Wherever you are today - if you're starting with nothing or are well on your way to the success you desire – my goals for you is to be Unstoppable, and I know with the right People, Processes, and Promotions in place, you will be Unstoppable.

”Mike Stromsoe provides you the tools to become Unstoppable, personally an d professionally. All anyone needs to do is follow Mike’s advice and implement!
Joe Theismann
NFL World Champion Quarterback
NFL Football TV Commentator
Featured in the Hit Movie, The Blind Side

” If you are an independent insurance agent, this is the man you want to follow. The passion, the systems, the powerful information will take your business to a whole new level. Mike’s level of enthusiasm is infectious, Mike inspires people to take action.
Forbes Riley
The “Queen of Selling”
Award Winning TV Host, Author, Speaker
Innovator of the SpinGym

” Mike’s tested and proven program, the processes, systems, and techniques, all developed over 29 years, deliver profits. It’s that simple.
Kevin Harrington
Original Shark on the Hit TV Show “Shark Tank”
Inventor of the Infomercial
Pioneer of “As Seen on TV ”

” If you are ready to take your business and life to higher levels of success, then read this brilliant book by my friend Mike Stromsoe. Every agent needs this book and to be coached by Mike!
James Malinchak

Featured on ABC’s Hit TV Show “Secret Millionaire”
Author, Millionaire Success Secrets

” Mike Stromsoe, one of the most young-at-heart and energetic people I know, has been my inspiration and guru since we met in 2003. So many can point to operations in their agencies that have been implemented thanks to Mike's generously shared ideas and coaching.
Claudia McClain
Agency owner , McClain Insurance
Everett, WA
“Rough Notes National Agency of the Year”

” Mike is one of the most respected individuals in the insurance industry.  He is selfless and always looking to give back.  Mike is a true go-getter and one of the most gifted marketing people I have ever come across.  His ability to ethically build strong, trustworthy relationships is unmatched.  Mike, in my eyes, is the best in our industry.”
Christopher Paradiso
Agency Owner, Paradiso Insurance
Founder, Paradiso Presents
Stafford Springs, CT


Do You Want To Learn How To Make CRAZY MONEY?

Join Us To Grow Thru this Adversity
So You Can Thrive Like No One Else

 

Here’s The Reality for Most Agents:

If you want to make SOME money, do personal lines and you will do ok…

If you want to make GOOD money, do commercial lines…

If you want to make GREAT money, do niche business…

If you want to make CRAZY MONEY, do program business!

Back by popular demand when you need it the most, you now have an Exclusive opportunity to learn from Multi-Million Dollar Niche Experts, Russ Castle, Jesse Parenti and Mike Stromsoe!

In this 3 Part Virtual Training Series you will get the complete Blueprint To Your Million Dollar Niche! This mini-bootcamp is not for the faint of heart. You will be in a live training environment to actually design your niche blueprint so you can hit the ground running!

PLUS, if you grab your seat today, you SAVE $1,600… Your investment today is ONLY $397 for the entire learning event and system!! This includes the done for you materials developed and used by these real million dollar REVENUE niche agents who ARE thriving right now!

EVENT SOLD OUT!

If you would like to be added to a waiting list for the next event, please enter your information below and we will contact you with any upcoming dates.


 

Million Dollar Niche Blueprint

Live Virtual Training – 3 Part Series

PART 1: Craft Your Niche Marketplace
10am – 12pm PST / 1pm – 3pm EST

 

PART 2: Pig Headed Determination & Discipline
10am – 12pm PST / 1pm – 3pm EST

 

PART 3: Become the Niche’s Leading Authority
10am – 12pm PST / 1pm – 3pm EST

 

Don’t take our word for it…… Here’s what other agents have to say about their experience  with our Million Dollar Niche Blueprint training events:

But wait, there’s MORE…

You Have NO RISK

You Have Mike’s 100% Satisfied Guarantee

We feel so strongly about people’s results from our programs – if you’re not 100% satisfied, we will refund your tuition and we’ll part friends.

You might be asking,
why is Mike Stromsoe willing to take all the risk
and stick his neck out like this?

It’s simple… my 34+ year reputation in business means everything to me.  I’m devoted to having only successful, satisfied clients.  If you’re not going to profit from our programs, I really would prefer to refund your tuition and part as friends.  I have no unhappy clients, and I am not about to start with you!

Limited Space – This WILL Sell Out Fast

Reserve Your Seat Today!

 

ALL Profits Will Go To www.FeedingAmerica.org


Your Team In The New Virtual Reality While Giving Back (Episode 1)

After “Zasterminding” with top agency entrepreneurs all of last week, we ended our time Saturday night with a collaboration of how we all should not just ”go through this adversity” but “grow through this adversity”.

This includes leading our team to effectively prosper in a remote setting while helping our customers survive and thrive through these unprecedented times.

In this Zebinar, Mike and over 50 other independent agency entrepreneurs collaborate to help lead our agency teams with certainty, clarity and simplicity.

 

Resources:

Link for SBA assistance. It’s still too early to know exactly if the “senate leak” senario from March 22 attached will become reality:

https://disasterloan.sba.gov/ela

Brochure on SBA assistance:

https://www.dropbox.com/s/jcw2iw9vk2hcq9y/COVID%2019%20-%20Rev6.pdf?dl=0

Department of Labor (DOL) announced that the effective date of the leaves available through the Families First Coronavirus Response Act (FFCRA) will be April 1, 2020:

Families First Coronavirus Response Act (FFCRA) Deadline changed to 04-01-2020

Webinar with Don Phin March 23,2020. Lot of great info for employers…. ok to share:

http://www.workcompprofessionals.com/covid-19-information-employers-need-to-know/

Our proprietary HR system. We possess unlimited licenses that we distribute. For anyo0jne that sees this that TRULY needs this tool, I open to providing at no cost.  Email me at [email protected]

www.thinkhr.com

Chat Log from the meeting:

CHAT – Your Team in the New Virtual Reality While Giving Back

Join Mike’s Private Facebook Group for Independent Agency Owners:

Unstoppable Agents & Brokers Society (Request to join)

https://www.facebook.com/groups/326681817397571/


How Important is an Online Presence as an Insurance Agency?

two people looking at laptop

Why your insurance agency needs a strong online presence.  

There’s no doubt about it – we’re in the digital era. Communicating, working, studying, and more is done online. The tech industry is evolving faster than any other time in history. Consumers today make fast decisions, and they back up those decisions by doing research online. This means that even if you are the best salesperson, if your potential client has already made their decision online before they even talk to you, you will never be able to give your sales pitch.

A good way to know where to begin your online marketing is to Google your competition. Where do they appear on the search results? How are they doing things differently? What do your social media sites look like (if you have any)? Are they kept up to date with engaging information?

It’s important to be active in all aspects of online marketing to increase the professionalism of your online presence. If someone loves your website but visits your social media sites only to find old and outdated information, it’s unlikely that they will believe you’re knowledgeable and committed.

The majority of tech-savvy consumers are doing these searches before they make a purchase. It’s time your agency starts evolving into a modern marketing organization.

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!


Why You Should Use Professional Photos to Build Your Brand

professional camera

Should you use professional photos in your branding?

Personal branding is all the rage right now. Everyone has a brand – but some of us are more skilled at realizing its potential than others. For insurance agencies, building a reputable brand is important to stand out from the crowd. All too often, insurance agencies rely on stock images and poor-quality photos to represent their company. The art of building a brand lies within the concepts of authenticity, excellence, and uniqueness. There is something to be said for professional photos, too.

Using photography to reinforce your personal brand is an excellent way to take advantage of the visual nature of the human brain. High-quality, personable, and professional photos are an effective way of enhancing your position as an expert and instantly connecting with your readers or customers.

Having a professional headshot is the only way to be taken seriously in the industry of insurance. You should always strive to use the same headshot across all of your social media channels, email, and personal website to help people recognize you and add to your credibility. Think outside the box, too – the style of photos, background, clothes you wear, and facial expression will also influence people’s perceptions of you.

To squeeze all the benefits from professional pictures, ensure you establish your brand’s visual style from the very beginning to ensure all the images you use align with your overall value proposition. Think about adding a little something different to set your pictures apart from the rest on the web.

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!