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Tips to Motivate Your Team Members

Tips to Motivate Your Team Members

Build a work environment that is infused with motivation and fun. 

Most people are only driven when they are motivated. In professional sales, motivation can be the key to generating lots of sales (and revenue) for the company. Whether your team members have been in sales for one year or ten, all of them need a certain motivation to achieve their goals. To help get your insurance agency team motivated to sell more policies, check out these tips.

Reinforce the company mission and vision.

Sometimes, your team needs a jolt of motivation to boost morale and persist. Your company’s mission and values shouldn’t be overlooked in this case. Reinforce why your company does what it does and how your sales team is contributing to the good work. When your team believes in your company, they are more likely to want to see it succeed.

Create a sales contest.

A little friendly competition never hurt anyone. Get a large whiteboard for the team members to track their sales and goals. Set a designated prize such as a vacation day or a physical item. Make sure the prize is compelling enough to inspire the team to do well.

Offer flexibility.

By offering flexibility, such as the opportunity to work from home, you can motivate your team instantly. You can even let them come into the office early and leave early – whatever works well for them and your business. This flexibility and generous act enable your salespeople to perform when they’re at their best, as well as increasing the agency’s revenue and morale. This can also be a good way for management to establish trust with members of the sales team.

A lot of the time, it’s the little things you do that set you apart from your competitors. People start talking about your organization, how you treat your employees like family, how you genuinely try to help people, and how you strive to treat other people like you want to be treated.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Avoid These Mistakes That Perpetuate the Myth That All Insurance Agents Are the Same

Avoid These Mistakes That Perpetuate the Myth That All Insurance Agents Are the Same

Stand out from the crowd by avoiding these common errors.

As an insurance agent, you will know that the industry is full of hot competition. You want your services to stand out from the crowd so that you can attract more clients. But how exactly do you go about that? To get started, avoid making these mistakes that perpetuate the myth that all insurance agents are the same.

  • Not thinking outside of the box

When an insurance agent thinks of promotional material, the first thought is often to make low-budget promotional videos and plaster their agency on signs and benches. But before you make all those common marketing mishaps, think twice. We are moving towards dominant digital marketing, so consider making digital ads that are clean and concise.

  • Not highlighting your services

Do you do anything different than most insurance agents and agencies? If so, let your followers and fans know! If you have particularly good reviews and referrals, make sure to share them on your site and social media. People like to know what they’re getting out of a service so be sure to highlight that.

  • Not leveraging reviews

Most people view insurance agents as the same. However, if they see that your agency has reviews from real clients, they are more inclined to pay attention. Reviews give more depth to your agency as people see you as a person rather than just another service provider. Make sure to ask for referrals from your clients so that you have a nice accumulation of reviews.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

 

Should You Use Email or Send Snail Mail?

Should You Use Email or Send Snail Mail?

Determine if your agency should consider sending messages via email or snail mail.  

It’s undeniable that technology has changed the direct marketing industry. However, it has not irreparably damaged direct mail marketing. In fact, insurance agencies who use both methods often generate surprisingly good results. In marketing, any time you can differentiate yourself, that’s a very good thing. When every other agency is sending out emails, if you send an attractive, 4-color printed piece via snail mail, something they can hold and study, that can have tremendous selling power.

Snail mail is a great way to capture clients’ and prospective clients’ attention. A physical letter or flyer is something they can put on their desk or kitchen counter and look at time and time again. This not only reinforces your brand image, but it helps to remind them to visit you online. Many of today’s emails get deleted even before they are opened, whereas a physical letter is something that you can ensure your prospect will see.

Believe it or not, but Generation X are worth pursuing, as they want to move up and have the financial power to better protect themselves and their assets. Right behind them, we suggest you go after baby boomers. More than half of the members of Generation X and nearly 60 percent of baby boomers say that direct mail influences their buying and service provider decisions. Although you may think it’s an old school marketing method, snail mail can come out on top time and time again.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Personalized Gifts to Wow Your Clients

Personalized Gifts to Wow Your Clients

Take a look at these gift ideas that will impress your clients.

They say a small gesture goes a long way. This is especially true when you work in insurance and are looking to retain the clients you have. A small token of appreciation shows that you value your client and reminds them that you offer them a great deal of value. Take a look at some of these personalized gifts that will wow your clients.

  • Terrarium or Succulent Garden
  • A Charity Donation
  • Professional Notebooks
  • Coffee or Tea Blends
  • Calendars
  • Coffee Table Book
  • Toiletry Bag
  • Gourmet Food Basket
  • Portable Phone Charger
  • K-Cup Coffee Sampler
  • Kindle
  • Custom Water Bottle
  • Online Classes
  • Bakery Delivery
  • A Handwritten Note

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Insurance Producers – Check Out These Challenges to Overcome

Insurance Producers – Check Out These Challenges to Overcome

Hurdles to overcome when selling insurance.

Selling insurance is no walk in the park. Insurance companies often face difficulties when trying to attract and retain customers. One of the main reasons for this is simply because people hate researching, buying, and paying for insurance. To help you, as an insurance salesperson, understand what challenges you face and how to overcome them, read on.

Consumers don’t understand the value of insurance.

Studies have shown that consumers don’t understand even the most basic insurance language, nor do they have a clear understanding of how to choose a plan that’s right for them. Millennials are buying less insurance than any other generation, and many don’t understand the value of taking out a policy. It’s important to drive home the importance of insurance and what it can do for the consumer. Otherwise, they will be none the wiser, and saddled with the right coverage.

Consumers have different communication preferences.

It’s typical for many insurance agencies to assume that younger consumers prefer online communication, and older consumers prefer phone or in-person consultations. Unfortunately, however, it’s not that simple. Insurance companies should ensure they are communicating with clients in their preferred manner. Not only does this help your communications get seen by the client, but it shows initiative on your part to do right by them.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Tips to Hire Right for Your Culture

Tips to Hire Right for Your Culture

Looking to hire? Consider these tips to find the right match.

As a business owner, you know that your team makes your company. They drive the business, make sales, and are the heart of a business. This means that there is pressure to find the right employees to suit your business. Not only do they have to have all the qualifications on paper, but they need to mesh well with your company’s culture. Having a clear and solid culture allows your business to function better. So, how do you select the right people?

Here are some tips to help!

  • At the start of the first interview, ask the candidate what specifically draws them to your company. This is an easy way to work out which candidates haven’t done their homework. The best candidate will go as far as reflecting on your core values.
  • Look beyond why they would be a good fit. Think about potential reasons why they wouldn’t suit your company culture and how that would be managed.
  • Ask each candidate to submit a two-minute video explaining why they would be a good fit. Don’t give any more direction than that. The candidate will, hopefully, let their personality shine through with the freedom.
  • Ask the candidate to rate themselves from 0-5 and then explain their score on such traits as servant leadership, positive energy, teamwork, and a self-starter.
  • Tailor questions to suit your unique company, including core values and standard practices. This will help to narrow down if the candidate suits your

These tips can help you narrow down your search in finding someone suitable for your agency. To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

What is a Video Hosting Platform and Which One Should I Use?

What is a Video Hosting Platform and Which One Should I Use?

Get started with videos by selecting the right video hosting platform.

Is your agency thinking of delving into the world of video? In this digital era, it is wise to appeal to all forms of marketing, including using video. Many consumers want instant gratification – they want to hear about something before they read it. They don’t have time to read, so they watch a video instead. It’s safe to say that videos are on the rise. Now that you know you want to create this type of content, you need to pick a hosting platform. Here are a few comparisons below to help you.

YouTube

  • Most popular video hosting platform
  • Second largest search engine
  • Free to use
  • Best for videos geared towards “entertaining” audiences
  • Hard to draw viewers back to your website
  • Has their own branding and third-party advertising on your videos, which may cramp your style 

Vimeo

  • Second largest video hosting platform
  • Four membership levels. Basic is free. Business is $50/month
  • Known as “the creative person’s video hosting platform”
  • Commonly used for music videos, documentaries, and other artistic elements videos
  • Requires strong and stable internet connection, which some viewers may not have

Wistia

  • Hosting platform specifically designed for marketing professionals to get viewers back to their website
  • Three tiers of service. Basic is free, professional is $100/month, premium starts at $300/month
  • Claims to be the video hosting platform
  • Offers in-depth analytics for the publisher
  • Works with the most popular marketing automation software, such as HubSpot, Marketo, and Pardot

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Insurance Marketing Tools to Be More Effective Every Day

Insurance Marketing Tools to Be More Effective Every Day

Make the most of your marketing tools with these tips.

Marketing is an essential piece of the puzzle for any business. From prospecting, lead generation, and branding, marketing is well worth investing some time and money into. To help your insurance agency make the most of marketing tools, take a look at these tips.

Use a social media scheduler. Social media plays a key role in building strong client relationships. A professional but personal social media page can draw in prospects and connect you to clients long after a sale has closed. Posting daily to multiple platforms such as Facebook, Instagram, and Twitter can be time-consuming. Use a social media scheduler such as Hootsuite, Buffer, or Smarterqueue to optimize posts for client engagement, save time, and increase efficiency.

Opt for automated email marketing. Email marketing continues to be one of the most cost-effective and efficient ways of reaching prospects and customers. Making your emails consistent, relevant, and engaging can be difficult when you are busy managing the rest of your business. Improve your email efforts by investing in a platform that automates your email marketing. For example, auto-responders are ideal for sending follow-ups, birthday or holiday greetings, and renewal reminders.

Get on Google Analytics. Google Analytics may not technically be a marketing tool, but it is important to consider if you want to improve your marketing efforts. This platform allows you to track engagement, clicks, conversions, and more so that you can determine what’s working and what needs to be improved.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Top Ways to Make Better Marketing Goals for Your Agency

Top Ways to Make Better Marketing Goals for Your Agency

Marketing goals for insurance agencies.

Goals are tasks that need to be accomplished, and they come in all shapes and sizes. When running your agency, you might live off daily, monthly, and annual goals. To help, we’ve rounded up a few marketing goals that your agency should concentrate on this year.

Set up a marketing strategy that focuses on your goals.

Quite simply: goals + marketing strategy = win. Say you want to boost the rate of retention in your agency. This is a goal, but this goal needs a direct strategy on how you are going to achieve it. In this case, you would need to identify the steps you would take in order to achieve the desired retention rate. Collect email addresses, set a goal that is higher than your current rate, and send out monthly emails. Call clients when it comes time for renewals. Work on a plan that will limit the amount of cancellations. Your goals should not appear vague or ambiguous.

Track it.

Once you set all those goals and a have marketing strategy that is designed to help, be sure to track your progress. As with anything in life, you can see your success by reflecting on where you were last week, last month, last year. It’s easy to lose track of all of the progress, which is why it’s important to write down the progress of your goals.

Be accountable.

Hold yourself and your team accountable for the marketing goals that you are implementing. Offer incentives for your team members so they stay motivated to progress. Just as you motivate your team, let your team motivate you.

These tips can help your agency make the most of your marketing. To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Unique Goal Setting Tips for Agencies

Goal Setting Tips

Work towards your agency goals with these tips. 

The New Year is here, and that means many of us have started our New Year’s resolutions. While we may be working on personal goals, what about your agency? To help set smart, reasonable, and achievable goals this year, read on.

Write down goals that align with your values. There’s little to no point writing down goals that you know you aren’t going to achieve because they aren’t aligned with your values. You want to make sure that you feel comfortable with each goal and that it represents your business well.

Think big. Note that there’s a distinct difference between big and impossible. Your agency’s goals should still be attainable, even if you’ve set your sights higher than most might believe to be practical. The best part of aiming high is that even if you don’t achieve your goal, you will have still worked very hard to get there and you will have gained some success in that.

Manage your risks. You want to make sure you have all of your bases covered if the worst does happen. You don’t want to jeopardize your goals, so make sure you have a plan to safeguard your agency as well as advancing it.

 

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.